We some how have gotten to the place where we let our pant size determine our worth. When you realize you’ve packed on some pounds, and can’t fit into your skinny jeans and you are forced into a bigger pant size than you are use too, your self confidence can quickly go down the drain.
Special K cereal has a new campaign called #MoreThanANumber.
“It’s not about the number on the tag, it’s about how the jeans make you feel: confident, sassy, even fierce. We believe a positive attitude towards managing your weight means so much more than the number. So we built a pop-up jeans store to let women rethink how they feel about themselves…and in their jeans.”
Their latest commercial showcases a unique denim experience called “Rethink your jeans” where real women went into a store to try on some jeans. But they realize none of the jeans have sizes on them. When asked if they want to get measured to find out their sizes, the women were in for a true surprise. Sizes ranged from radiant, stunning, strong, charismatic, fabulous, confident. One of the women explained not seeing the number was freeing, another explained how she couldn’t believe she got a compliment form jeans!