A few fashion retailers have taken in to the new plus size craze.
Retailer Modcloth has started to sell a lot of plus size clothing, launching the larger sizes last year.
Their plus size offering now has gained 8 percent of sales because customers who purchase plus size clothing spend more than people that purchase smaller sizes.
The label talked with the Wall Street Journal, saying:
“New plus-size customers spend 25 percent more per order, buy 17 percent more items per order than regular-sized shoppers, and are 66 percent more likely to spreak the ModCloth gospel via social media.”
The size of the average U.S. woman is around size 14, but most fashion labels’ largest size is a 12. But because of this, there is a demand for nice clothes for larger women.
Just recently, retailer Mango announced that they too will launch a plus size collection.
And H&M was also praised for casting a size 12 model in a swimwear shoot without mentioning plus size in the ad. They too joined in the demand, now selling both plus size clothing and swimwear.
Fitness Correspondent: Hannah Townsley
Photo Credit: Daily Mail